This year, the car company that manufactures Hyundai and Kia cars as well as the well-known EV6 and Ioniq 5 auto cars, announced plans to boost sales by 10% globally while also speeding up the electrification process for EVs. Hyundai has released the 2023 projections even though the company’s 2022 sales goals were unmet because of supply chain issues that brought about shortages of semiconductor chips as well as other critical auto component parts.
Supplies of semiconductor chips used to control the electronics in vehicles have been globally unpredictable. This is due in part to COVID-19 regulations seen in China, which made it difficult for car manufacturers to meet demand.
Nonetheless, Hyundai stated that it intended to respond freely to changes in the market as well as the latest environmental rules by speeding up its switch to electric vehicles; by doing so, the company hopes to increase its share of the market and engage in profitable business ventures in 2023. It also intends to achieve its objectives by streamlining its regional sales, production procedures and logistics.
The company said it aimed to sell 4.3 million vehicles across the globe in 2023. Its Kia and Hyundai cars are some of the top-selling car brands in the United Kingdom, accounting for around 11.5% of market share. This is in comparison to the 3,900,000 vehicles it sold in 2022, which fell short of the revised target of 4,010,000 vehicles, down from the original target of 4,300,000
Hyundai praised its 2022 performance, acknowledging the 2.9% rise in international sales despite operating its business in a difficult environment brought on by the recurring pandemic and auto parts supply problems. The increase was partly due to the auto market slowly recovering from the pandemic. Nonetheless, South Korean sales fell by 5.2%.
In the months ahead, Hyundai is set to introduce a high-performance EV, the first one for the company.
Hyundai announced its hopeful sales projections after electric car manufacturer Tesla disclosed that it actually delivered a record-breaking 1,300,000 cars in 2022. Even though the sales were 40% higher than the year ago, there were indications of slowing down in the final quarter, when Tesla only delivered 405,000 vehicles as opposed to the 430,000 vehicles predicted by analysts.
Car sales are expected to fall in 2023 as consumers worry about the economy and pay close attention to increasing rates of interest. This will definitely cause further challenges for the auto sector, and startups such as QuantumScape Corp. (NYSE: QS) may have to get creative in order to not only survive but also thrive in such an environment.
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