For the past couple of years, fuel prices around the world have been on the rise. The coronavirus pandemic upset the already volatile global oil price, and Russia’s invasion of Ukraine significantly disrupted the global energy industry and led to the highest increase in gas and oil prices in a decade. Since 2008, Americans are paying more than $4.11 a gallon for gas for the first time.
Hotel chains such as the Hilton are seeing a major opportunity amid the record-breaking oil prices. With drivers across the United States being forced to break the bank whenever they want to fuel their cars, hotels are turning their sights on electric vehicles and installing EV charging ports on their lots. Hilton Hotel, for starters, has already rolled out an electric vehicle search function on its website to allow consumers to find hotels that are equipped with charging stations.
According to Chief Brand Officer Matt Schuyler, the company’s latest global trend report revealed that travelers are increasingly prioritizing brands that they feel are conscious of the environment. Hilton has been a big believer in providing green options for its customers and has offered logistical support to individual hotel proprietors that would like to install charging stations as an integral part of their Travel with Purpose strategy.
Schuyler says that the Hilton is constantly tracking trends as well as consumer habits to be able to anticipate the needs of its guests as those needs change and evolve. With interest in electric vehicles growing in addition to the demand for public charging stations becoming more evident, the Hilton unveiled the new EV search function as a response to changing consumer needs. More and more drivers are opting for electric vehicles rather than traditional combustion engine cars, and they are much more likely to stay in hotels that offer charging facilities whenever they travel.
Schuyler notes that Hilton.com is now seeing plenty of visitors who want to use the electric vehicle search filter and later make their reservation. Furthermore, initial data shows that conversion rates from searching to booking have been “significant.”
Last fall, the Mark Hopkins Intercontinental location in San Francisco partnered with Porsche to allow EV owners to charge their Taycan EVs for free at the premises. Porsche has 14 more Porsche destination charging locations in America that allow drivers to charge the luxury electric car for free. Locations in top booking destinations such as Florida, California, Nevada and New York have seen the most interest in EV chargers.
As vehicles made by companies such as Nikola Corporation (NASDAQ: NKLA) become more common on U.S. roads, charging stations will become commonplace in most public spaces in order to meet the needs of motorists.
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