Survey Says Most Motorists Are Willing to Purchase EVs

A recent survey by Consumer Reports has revealed that more consumers are interested in purchasing a zero-emission electric vehicle. A growing number of Americans are considering buying an EV as their next vehicle, the survey found, with at least 71% expressing some interest in either leasing or even buying an EV. The nationally representative survey included 8,027 U.S. consumers and ran from late January to February.

Of the 71% of participants who expressed interest in purchasing or leasing an all-electric vehicle, 14% revealed that they would definitely lease or buy an EV if they were to get a new car today. Another 22% admitted that they would seriously consider one while 35% reported that they might consider purchasing an EV. There was a 4% increase in the percentage of participants who said they would definitely lease or buy an EV compared to a similar Consumer Report survey from 2020 that surveyed 3,392 American drivers.

Consumer Reports’ associate director of Sustainability Policy Quinta Warren says the recent survey showed that millions of American drivers are interested in switching their internal combustion engine (ICE) cars with EVs. Since the survey was held when gas prices were increasing but before they hit national highs of $5 a gallon, Warren believes demand for EVs would be even higher if such a survey was to be conducted today.

Referring to the reduced running costs common to most EVs, she says that people are increasingly aware of the fact that charging an EVcosts less than fueling an ICE car. As such, Warren states, it makes sense that people would be considering going electric at a time when running an ICE car is becoming increasingly costly.

However, the survey also found that 28% of American drivers would not consider purchasing an electric car, 61% were worried about the availability of locations to recharge their cars, 55% exhibited range anxiety and were afraid of running out of charge far from the nearest charger, and 52% were concerned about the high prices and electric car maintenance costs.

These issues represent the most prevalent barriers to EV uptake. The country’s public charging infrastructure is insufficient to support mass EV adoption, and most electric vehicles are too pricey for the average consumer.

The Consumer Reports survey also uncovered a disturbing lack of awareness of electric vehicle incentives. The survey noted that 465 of the respondents had no knowledge about electric vehicle incentives. 53% of those who were unaware of these subsidies said that the availability of EV discounts and rebates would encourage them to buy an EV.

As awareness about electric vehicles grows, leading brands such as Tesla Inc. (NASDAQ: TSLA) are likely to enjoy even greater sales than they already are as more market segments embrace EVs.

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