In an effort to increase the demand for its vehicles on the market, Tesla Inc. (NASDAQ: TSLA) has lowered the cost of a few of its best-known electric vehicles in both Europe and the United States. Tesla faces a challenging prognosis for the world economy and heightened rivalry from more seasoned automakers, as well as China brands that pose risks to the company’s expansion.
However, in a scenario where so many automakers are vying for a limited number of buyers, the company can no longer keep up with the high cost of its models if its intentions are to continue expanding. As a result, Tesla has moved to slash prices by as much as 20% on certain U.S. vehicles and between 10% and 13% on other vehicles.
According to “Car Dealer Magazine” chief editor James Baggot, the move will have a significant effect on the used-Tesla pricing that he claimed had decreased already by one-fifth over the previous year.
As a result of the change, the cheapest Tesla Model 3 in the United Kingdom will cost £42,990, while Model Y cars will cost as little as £44,990. On a base Model 3 and the least expensive Model Y, new UK purchasers will save £5,500 and £7,000, respectively.
Nevertheless, a sizeable fraction of the 16,000 consumers in the United Kingdom who purchased those top-selling models the previous year complained about having overpaid once the price cuts filtered through the media. Similar responses were seen across China after Tesla’s announcement of price reductions last week, where dissatisfied vehicle owners staged protests over the weekend around Tesla’s distribution centers in Shanghai, as well as other Chinese cities, demanding compensation.
This is the second time Tesla has dropped its prices in China in the past six months; those prices currently stand between 13% and 24% lower than they were in September.
In an effort to prevent similar complaints and protests in the United States and Europe, Tesla announced that the new reduced prices would also apply to those customers who had already purchased the vehicles but were awaiting deliveries.
The price reductions, according to Ginny Buckley of Electrifying.com, an EV market center, are still debatable and are certain to shock the EV sector even more since they do reflect Tesla’s transition from high-end vehicles into more affordable vehicles.
Tesla claimed that it had faced “major problems” from the previous year, which included a lack of chips, increasing energy prices, and continuing disruptions brought about by COVID. Even so, the company claimed that the price discounts are due to the company’s emphasis on the initial engineering and production techniques as well as the recent normalization of certain inflation costs that had enabled the company to offer discounted rates to its customers.
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