Tesla Inc. (NASDAQ: TSLA) recently slashed the price of a pair of its home chargers. This comes after it removed the chargers, which had been included with the new cars being delivered. The auto manufacturer then included the chargers in its online configurator in an effort to remind new consumers to purchase one during vehicle purchases. Since it was established, the automaker had been including a mobile charger with every new vehicle it delivered.
However, Tesla CEO Elon Musk claimed recently that the company had usage statistics that showed that the use of these chargers wasn’t very high. This claim doesn’t seem to align with third-party data showing that owners of Tesla vehicles frequently used the mobile charger. The data was obtained from Teslascope, which is a service that gathers data on Tesla cars to offer owners with services that the auto manufacturer doesn’t offer directly. Teslascope has access to data on thousands of Tesla cars globally.
The company shared data from sources of charging sessions in its consumer fleet, which showed that more than 60% came from the Mobile Connector manufactured by Tesla.
Regardless of this data from Teslascope, however, the automaker is going forward with the change. To help soften the blow, Musk announced that the company would be slashing the price of the charging solutions. For instance, the price of the Tesla Wall Connector has been reduced to $400 while that of the mobile connector is now $200.
These prices are impressive, especially if one considers that the auto manufacturer already had some of the best prices for home-charging stations in the industry. For instance, the now $400 wall connector with WiFi connectivity and 48 amps is still affordable. The price of most connectors usually begins at $600.
In addition to this decrease in price, the automaker also included the charging solutions in its vehicle online configurator. This is crucial, as those who would like to purchase one of the company’s vehicles will need to ensure that they are in possession of a home-charging solution when making the purchase because they cannot rely on one to be included with the car.
Many believe that this shift has been prompted by a supply issue given that the mobile charger is back ordered. Information in the configurator supports this, stating that deliveries are expected between August and October of this year. Fortunately for the auto manufacturer, that period is also when the majority of the new orders expect to be delivered.
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