Elon Musk didn’t just turn heads when he first unveiled the Tesla Cybertruck back in November 2019, he shocked the entire world. Featuring a futuristic angular design and a stainless steel body, the electric pickup looked like something out of a science fiction movie. However, the Cybertruck’s reveal was marred by something quite comical.
In an effort to show the electric pickup truck’s toughness, a Tesla Inc. (NASDAQ: TSLA) designer lobbed a metal ball at a window, which promptly broke. Speaking at the opening of Tesla’s new factory near Austin, Texas, Musk joked that they would “smash the window again” as a Cybertruck drove on stage. After months of delayed deliveries, the facility will be used to build the Cybertruck.
Even though Musk is known to promise products that arrive later than scheduled or never arrive at all, it seems the plan for Tesla’s electric pickup truck is set. Musk apologized for the delays in delivering the Cybertruck and added that the much anticipated EV will finally be hitting the market next year.
While the Tesla Cybertruck was one of the very first, if not the first, electric pick-up to be unveiled to the public, delays in deliveries have allowed other companies to catch up in the electric pick-up truck segment. Ford will most likely start deliveries of its F-150 Lightning, an electrified version of its best-selling pick-up while Rivian has already begun delivering the R1T.
However, Rivian is struggling to scale up production and increase its output, a problem that plagues many electric vehicle startups. Tesla, on the other hand, managed to increase sales by a whopping 87% last year by rewriting software while the rest of the automotive industry was forced to contend with the global chip shortage.
Dubbed the Tesla Cyber Rodeo, the factory-opening event hosted nearly 15,000 people, with Tesla expertly positioning several red, white, and blue vehicles to mimic the Texas flag. According to a report from KXAN, local schools shut their doors early to keep parents from being mired in the traffic jams that were sure to form as people headed to the event.
Musk said that 2022 will be “all about scaling up,” with the American electric car maker releasing a slew of new products into the market next year. The EV maker also plans on producing a semi truck and a roadster, and hopes to unveil a humanoid robot called Optimus in 2023.
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