Italian sportscar manufacturer Lamborghini will continue using internal combustion engines for at least another decade, citing declining customer enthusiasm for battery-powered vehicles among luxury buyers.
Chief Executive Stephan Winkelmann told the media that customers still desire the sound and emotional experience traditional engines provide, allowing Lamborghini to focus on hybrid powertrains instead of full electrification. The automaker plans to decide within weeks whether its planned Lanzador grand tourer will be fully electric or adopt plug-in hybrid technology.
It has already postponed an all-electric successor to its Urus luxury SUV from 2029 to no earlier than 2035, reflecting a strategic recalculation about market readiness for battery-powered supercars. Winkelmann described the shift as a response to changing market conditions as interest in electric vehicles among high-end purchasers continues to weaken.
Maintaining combustion engines for ten additional years, he argued, will be key to the company’s success as luxury supercar buyers still value the auditory and visceral experience exclusive to gasoline motors.
Lamborghini currently produces three main vehicle models. The Temerario and Revuelto supercars combine powerful gasoline engines with electric motors as plug-in hybrids and are capable of brief all-electric operation. The Urus SUV is available as both plug-in hybrid and conventional gasoline configurations, accounting for more than half of company sales even though it is less showy than the supercar lineup.
A limited-edition Fenomeno reaching speeds exceeding 215 miles per hour will see only 30 units built at approximately $2.7 million each before taxes.
This approach is in sharp contrast with Ferrari, another Italian luxury supercar manufacturer with plans for its first battery-powered vehicle. Ferrari’s Elettrica will be unveiled next year, with Ferrari Chief Executive Benedetto Vigna promising driving characteristics unique to customer hearts and souls. The plan is to position the all electric model alongside conventional and hybrid offerings instead of replacing them entirely.
Despite abandoning plans to become fully electric, Lamborghini CEO Winkelmann insists the automaker remains socially responsible due to its low production volumes. The company sells roughly 10,000 vehicles annually in a global market that produces 80 million cars, meaning its carbon dioxide emissions contribute minimally to worldwide automotive pollution.
European Union and United Kingdom regulations currently mandate ending new gasoline and diesel car sales, including plug-in hybrids, by 2035. However, some European manufacturers are lobbying fiercely for additional transition time in acknowledgement of current industrial and geopolitical realities. If successful, combustion engines could remain available beyond the existing deadline, giving Lamborghini more time to execute its hybrid strategy.
The drop in consumer interest in EVs in different markets is driving various actors like Massimo Group (NASDAQ: MAMO) to quickly adapt to the changing market realities in order to keep moving towards the attainment of their long-term goals.
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