Slate’s build-your-own electric pickup could transform America’s emerging battery-vehicle segment. The startup, supported by Jeff Wilke, former worldwide consumer CEO at Amazon, and backed by founder Jeff Bezos, offers a radically different approach centered on low cost and extreme personalization. Every truck begins as a stripped-down two-seater with gray composite bodywork, crank windows, and sparse equipment.
Owners can then dramatically alter the vehicle. Conversion packages transform Slate pickups into five-passenger SUVs through the installation of rear seating, protective rollover structures containing curtain airbags, and overhead panels. Buyers can also choose between standard or fastback SUV styles, with professional installation running several thousand dollars. Unlike conventional cars, color options for the Slate truck avoid traditional spray booths entirely.
Vinyl covering systems worth several hundred dollars come pre-cut for straightforward home installation and only require a heat gun, with graphics ranging from vintage racing stripes to commercial branding to personalized artwork. Collision damage repair becomes simpler since affected sections can be patched, smoothed, and re-covered rather than requiring expensive body shop work.
Removable fabric covers over seats enable style and material swaps, allowing for significant cabin personalization. Instrument panels include factory wiring for numerous device charging points, enclosed storage bins, and horizontal attachment tracks accepting various add-ons.
Central storage areas measure exactly right for standard aftermarket stereos, though many will likely just dock smartphones and clip portable speakers onto dashboard tracks. Manual window handles can be motorized using circuits already feeding door locks. Additional attachment tracks line door bottoms and cargo bed walls.
An upcoming guide will detail plans for track-compatible accessories, while a digital platform will enable sharing blueprints for printer-fabricated parts. This extends personalization beyond Ford’s Maverick truck approach.
Original announcements pegged pricing around $27,500, potentially falling near $20,000 after applying federal incentives. However, now that the Trump administration eliminated the discount through the Big Beautiful Bill, the customizable truck will now retail at sticker prices that may challenge adoption among cost-focused buyers that represent the intended audience.
Production is expected to start late next year from a renovated midwestern facility. Base models carry 47-kilowatt-hour battery packs delivering roughly 150 miles per charge, while optional 75-kilowatt-hour units extend range to approximately 240 miles. A solitary rear-mounted motor producing 201 horsepower moves the vehicle from standstill to highway speed in about 8 seconds. Although the Slate truck’s exterior dimensions are shorter than a Subaru Crosstrek at 174.6 inches, it incorporates a 60-inch cargo bed, and a front trunk offering 7 cubic feet. Its ratings reach 1,433 pounds of payload plus 1,000 pounds towing.
This manufacturing philosophy breaks from automotive norms. Instead of building vehicles in countless pre-configured variations, Slate produces uniform units that owners subsequently adapt to specific requirements. Such models could redefine vehicle production, especially within the electric sector where established patterns remain open to disruption from unconventional competitors.
Slate aims to revolutionize electric mobility, and other sector players like Massimo Group (NASDAQ: MAMO) will be watching how this approach is received by the motoring public.
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