A recent industry-commissioned survey has found that young people typically prefer electric vehicles to conventional gas-powered cars. The poll was commissioned by Nissan and conducted by Economist Impact, which surveyed 3,750 people from 15 cities across the globe. It mainly focused on finding out the mobility preferences of 18 to 30-year-old individuals living in urbanized areas.
Over half of the respondents (57%) said that they were willing to adapt their driving habits to lower carbon dioxide pollution while just 40% were in favor of policies that made gas-powered vehicles and other forms of transport that produce pollution more expensive. 44% of the survey respondents in emerging cities said they expected to be driving an EV within the next half-decade compared to 31% in developed cities.
A statement from Nissan noted that electric cars are increasingly becoming a preferred form of transport among young drivers and that based on the survey, EV ownership is expected to jump from 23% in 2024 to over 35% in the next decade. According to Nissan, the poll’s results reinforced its ongoing electrification efforts and its commitment to leveraging sustainable solutions to serve its continuously evolving needs.
The Economist Impact noted that young respondents in emerging cities like Riyadh, Manila, and New Delhi were more concerned with environmental pollution and saw it as an urgent issue that needed to be addressed ASAP. This urgency drove their interest in electric vehicles and made them much more likely to adopt EVs compared to respondents living in developed cities, especially if their governments provide subsidies to make EV ownership less expensive.
Nissan Corporate Vice President of Global Communications Lavanya Wadgaonkar said the Japanese automaker believes in building a future where mobility is sustainable and electric. The survey confirmed that there is growing market demand for electric cars and reaffirmed the need to create more electric vehicle-related awareness. The Nissan executive noted that the company’s long-term success will depend on making electric vehicle adoption affordable, practical, and seamless.
Nissan will use data-driven innovation and research to bridge the existing gaps hindering EV adoption to ensure electric cars will play a key role in mobility over the long term, Wadgaonkar said. Unlike most of the established carmakers, Nissan began working on electric vehicle technology years ago. It was the top-selling electric vehicle maker on the globe for several years thanks to the iconic Nissan LEAF until the Tesla Model 3 surpassed the LEAF in 2021.
The findings of this survey are likely to be welcomed by the entire EV industry, including firms like VinFast Auto Ltd. (NASDAQ: VFS) as they suggest that the recent slump in sales is temporary and the trajectory is likely to change sooner rather than later.
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