Can the US Learn Valuable Lessons from New Zealand About Popularizing EVs?

It is true that it is no longer news to spot an electric vehicle (“EV”) cruising down the street or highway in the U.S., but are Americans buying as many EVs as they could? For comparison’s sake, statistics show that the number of EVs bought in Australia in 2019 tripled those that were bought the year before. In contrast, sales of electric vehicles in the U.S. dropped by 6.9% in 2019 when compared to the units sold the year before. Here is what could be wrong, and lessons on the way forward for the industry.

Obstacles to the Wider Adoption of EVs

Range anxiety. We humans thrive on having more control over different aspects of our lives, and nothing has turned people away from electric vehicles like the fear that the battery will run out of power while the motorist is “in the middle of nowhere.” This concern was particularly valid for the earliest models of electric vehicles, but EV giants like Tesla Inc. and others have been hard at work to deliver cars with ever-increasing range. It is therefore reasonable to assert that no one will be stuck on the road in the coming years simply because their EV has run out of power. Besides, charging systems for EVs have been evolving at a very fast pace, so you now need a couple of hours to fully charge your EV yet you needed to leave the vehicle charging overnight in the past.

High upfront purchase cost. The initially prohibitive purchase price of an EV deterred lots of would-be early adaptors from benefiting from this technology. For example, you needed to fork out about $64,300 to buy an EV in 2018. That is a sure recipe for sticker shock to most car shoppers, and it is no wonder that they looked elsewhere for their new ride. However, statistics indicate that EV prices dropped by at least 13.4% in 2019, and this trend is likely to continue over the coming years.

What New Zealand Can Teach Us

It is remarkable that EV sales have been doubling each year in New Zealand since 2016. This didn’t happen by accident; there was a deliberate policy by the government to promote the purchase and use of electric vehicles. Those measures included;

  • Investing in a five-year campaign to promote the use of EVs (this campaign included ads on TV)
  • Establishing a multi-sectorial group to encourage large organizations to switch to EVs
  • Setting up a public system for recharging electric vehicles
  • Offering tax incentives to buyers of EVs
  • Facilitating the importation of high-quality used EVs (to give people an affordable entry point into using electric vehicles)
  • Establishing systems to recycle old EV batteries (this is important for eco-conscious car buyers)

The undeniable statistics from New Zealand show that those interventions are bearing precious fruit. Maybe it’s now time for policymakers and legislators in the U.S. to pick vital lessons from “Kiwi” land. Highly responsive companies like Net Element (NASDAQ: NETE) would certainly see that as the right approach to take in order to speed up the uptake of EVs.

About Green Car Stocks

Green Car Stocks (GCS) is a specialized communications platform with a focus on electric vehicles (EV), as well as other emerging market opportunities in the green sector. The company provides (1) access to a network of wire services via NetworkWire to reach all target markets, industries and demographics in the most effective manner possible, (2) article and editorial syndication to 5,000+ news outlets (3), enhanced press release services to ensure maximum impact, (4) social media distribution via the Investor Brand Network (IBN) to nearly 2 million followers, and (5) a full array of corporate communications solutions. As a multifaceted organization with an extensive team of contributing journalists and writers, GCS is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. By cutting through the overload of information in today’s market, GCS brings its clients unparalleled visibility, recognition and brand awareness. GCS is where news, content and information converge.

To receive SMS text alerts from Green Car Stocks, text “Green” to 21000 (U.S. Mobile Phones Only)

For more information, please visit

Please see full terms of use and disclaimers on the Green Car Stocks website applicable to all content provided by GCS, wherever published or re-published:

Green Car Stocks
San Francisco, California
415.949.5050 Office
[email protected]

Green Car Stocks is part of the InvestorBrandNetwork.


Select A Month

Contact us: (310) 299-1717