Mercedes-Benz Sets Sights on Being Most Desirable EV Brand
Mercedes-Benz is seeking to dethrone Tesla as the leading luxury electric vehicle maker. The company is expanding its own charging infrastructure, speeding up the electrification of the fleet and equipping its cars with Level 3 self-driving technologies. The goal of Mercedes, according to Dimitris Psillakis, is very clear: to emerge as a highly coveted, luxurious electric auto brand. To do this, a balance must be struck between excellent products, fantastic design and helpful service. Psillakis, who is assisting in managing the strong drive toward electric vehicles, stated that the company does not view Tesla as a luxury rival but rather…