Electric Vehicles Bump Up Audi’s Q1 Sales

German automaker Audi registered a notable increase in vehicle sales in the first quarter of the year, thanks to the growing popularity of its battery electric vehicle (BEV) models. The carmaker’s Q1 2025 earnings report showed revenue of $16.6 billion, a 12.4% increase from Audi’s reported revenue in Q1 2024.

High demand for Audi EVs was largely responsible for the German company’s strong performance in the previous quarter, as Audi navigated volatility from recent geopolitical events and a weaker market outlook. Germany’s massive auto industry has been in crisis since last year, with the country’s struggling economy and declining demand for both electric and gas-powered vehicles.

Fortunately for Audi, increased BEV sales and an overall improved product mix allowed the Ingolstadt-based company to boost its revenue by 12.4% year over year, despite challenges such as geopolitical tensions, a less robust economic climate, and intensifying competition. The company recorded an operating profit of $580 million in Q1 2025, with a 3.5% return on sales and a net cash flow of -$66 million.

Audi’s return on sales was mostly impacted by a higher share of BEVs in the market, CO₂ regulation provisions, and rising costs of goods sold. The automaker delivered 46,371 EVs worldwide in Q1 2025, a 30.1% increase compared to its electric vehicle deliveries in Q1 2024. There was a substantial surge in demand for Audi electric cars across several countries, with France and Switzerland leading at +169% and +120%, respectively.

Audi EV sales in the Netherlands increased by 87%, Norway saw a 64% rise, and the company registered a 59% increase in EV sales in Germany. Overall, the German carmaker delivered 383,401 cars in the first quarter of 2025, 3.4% less than its total deliveries in Q1 2024.

According to Audi CEO Gernot Döllner, the company used the initial months of the year to reposition itself to boost flexibility, speed, and productivity at its German facilities. He noted that while the rest of the year will present significant challenges due to global economic volatility, Audi has already begun executing its strategy and is delivering on its objectives.

Chief Financial Officer (CFO) Jürgen Rittersberger said the Q1 2025 figures show that Audi must continue improving its competitiveness and efficiency. He added that the company would push forward with full strength, tackling challenges and implementing the necessary changes to reclaim its place at the forefront of the German auto industry.

With rising EV demand and ongoing internal reforms at the company, Audi may be able to maintain the momentum it gained in Q1 2025 and weather broader industry headwinds in 2025.

As legacy automakers improve the sales of their EV models, more prospects are likely to open up for battery makers like SolarBank Corp. (NASDAQ: SUUN) (Cboe CA: SUNN) (FSE: GY2) focused on addressing the needs of different market segments in need of high-quality batteries and energy storage systems.

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