Domestic Price Wars Threaten the Survival of Smaller Chinese EV Brands
Hundreds of Chinese electric vehicle manufacturers are collapsing under relentless price competition that's forcing suppliers to sell below cost, slashing worker wages by 30%, and trapping the industry in what Beijing now calls "disorderly" commercial warfare. The casualties include Ji Yue, a joint venture between internet giant Baidu and automaker Geely that folded within months despite deep-pocketed backing, leaving suppliers like marketing veteran Li Hongxing drowning in millions of dollars in unpaid debt. China's EV sector exploded from a decade of government subsidies and strategic support, transforming the country into the world's largest electric vehicle market and helping manufacturers like…