Toyota Looks to Fuel Cell, Battery EVs to Facilitate Carbon Neutrality

Toyota, unlike the vast majority of other established automakers and EV startups, has overwhelmingly invested in fuel-cell vehicles instead of battery electric cars. Aside from the Toyota Prius and RAV4 hybrid, Toyota’s only alternative energy offering is the Mirai, one of the few hydrogen fuel cell vehicles traversing America’s roads.

With most automakers pledging to invest billions of dollars into the development and manufacture of zero-emission battery electric cars (BEVs) over the next few decades, Toyota seems to have doubled down on its efforts to develop fuel cell EVs rather than conventional electric cars. However, a team of global and European Toyota executives recently revealed that the company will leverage both fuel cell and battery electric vehicles as part of its overall plan to achieve carbon neutrality.

The team unveiled a new suite of the latest electric technologies and products from Toyota and Toyota Motor Europe’s (TME) 2023 Kenshi event. The event focused mostly on hydrogen fuel cell-powered cars and electric vehicles, and the role they will play in Toyota’s multipathway strategy to achieve carbon neutrality. The announcement was broadcast across more than 300 media channels.

According to Toyota Motor Corporation’s chief branding officer and head of design Simon Humphries, the Japanese automaker considers mobility to be freedom of opportunity. He said Toyota believes in providing everyone with the access provided by mobility regardless of where they reside or their situation.

While most carmakers are hedging all their electrification bets on battery electric vehicles, Toyota will adopt a multipathway strategy that involves both low- and zero-emission mobility options that are equipped to meet certain regional needs and satisfy customer demand regardless of the level of quality of local infrastructure.

Furthermore, this approach is contingent on ensuring equitable access to ensure no one is left behind as the world strives to cut greenhouse emissions and achieve net carbon neutrality. Humphries presented a couple of new concept models for Toyota’s and Lexus’s next generation of battery electric cars at the event. He detailed how the concept models’ novel modular design infrastructure, minimized components, new Arene operating system and gigacast chassis allowed for greater design freedom and enhanced the overall user experience.

Some of the Toyota and Lexus models presented at the event include the Toyota Sport Crossover concept, the Lexus LF-ZC, the Toyota Urban SUV concept, the Toyota FT-Se and the Toyota FT-3e. These concept models are expected to hit European roads within the next several years as Toyota expands its lineup of alternative-energy vehicles.

As these new models from Toyota enter the market, they will face stiff competition from EV brands such as NIO Inc. (NYSE: NIO) that are already on the market in different regions of the world.

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