EV Makers Jostle for Space in Chinese ‘Experience’ Stores to Lure Buyers
With electric vehicle (“EV”) makers, established automotive firms and battery companies compete to capture a piece of the young but swiftly growing EV market, China has emerged as the place to be. Chinese consumers are ditching their internal-combustion-engine (“ICE”) cars for electric vehicles at an unprecedented rate, turning mainland China into the largest EV market on the globe. To lure even more buyers, China-based companies such as NIO Inc. (NYSE: NIO) and Xpeng Motors, international brands such as Genesis and Mercedes, and market leader Tesla have all opened numerous “experience stores” in prime retail establishments. Designed to market the benefits…