GM’s Electric Vehicle Sales Could Surpass Tesla’s in the US

General Motors could soon achieve a feat that has eluded American automakers for well over a decade: surpassing Tesla’s electric vehicle sales. Tesla pioneered mass battery electric vehicle (BEV) production and has remained the top BEV producer on the globe for over a decade, beating established automakers that had been around for decades. However, a confluence of factors that have significantly damaged Tesla’s branding and impacted its sales may allow carmakers like Ford to catch up to and even surpass the Texas-based electric vehicle firm. 

Recent research has revealed that Tesla is rapidly losing its position as the undisputed leader of America’s battery electric vehicle market to other homegrown companies. Data from Cox Automotive shows that General Motors (GM) EV sales jumped by a whopping 183% between Q1 2024 and Q1 2025. The Detroit, Michigan-based automaker sold 4,728 electric cars, nearly 3 times more than the 1,688 units it sold in the first quarter of 2024. Additionally, GM’s Chevrolet brand registered 19,186 electric vehicle sales in Q1, a massive 114% increase from the 8,957 EVs it sold in Q1 2024. 

According to GM Chief Sustainability Officer Cassandra Garber, General Motors is now the second-largest electric vehicle producer in the United States, with more than a dozen EV models under its Cadillac, Buick, GMC Hummer, and Chevrolet brands. In a statement provided to ESG & Climate News, the recently-appointed GM executive praised the company’s electric vehicle technology and design advancements, noting that drivers had to experience these advancements first-hand. 

Garber said that she was particularly excited about two EV models from General Motors: the Cadillac Escalade IQ and the Chevy Equinox EV. These models, as well as the other ten-plus EV models General Motors manufactures across all its brands, are helping the firm catch up to Tesla and may even allow it to surpass the Elon Musk-led company. Such a feat would be a major reversal of the recent trend that saw most established automakers scale back their EV investments in the face of rising consumer disinterest and high electric vehicle prices. 

However, once consumers turned sour to Tesla, long the darling of America’s and the global electric vehicle industry, established players like GM began registering increased consumer demand for their electrified offerings. Tesla’s mostly liberal consumer base moved away from Tesla as CEO Elon Musk ventured into increasingly right-wing politics and began seeking EVs from less controversial brands, creating a market that was almost desperate for non-Tesla electric cars. 

General Motors also owes its rising success in the electric vehicle segment to affordability. While Tesla’s cheapest offering is the $42,490 Model 3 sedan, the Chevy Equinox has a starting price of $29,995. Combined with a broader lineup that appeals to both budget-conscious and luxury consumers, GM is uniquely positioned to attract a wider swath of the market. If these trends continue, General Motors could eventually overtake Tesla in U.S. EV sales and reshape the country’s competitive landscape. 

The inroads that GM is making in winning more buyers within the U.S. shows that even other electric vehicle makers like Mullen Automotive Inc. (NASDAQ: MULN) have an opportunity to carve out a larger share of the American EV market. 

NOTE TO INVESTORS: The latest news and updates relating to Mullen Automotive Inc. (NASDAQ: MULN) are available in the company’s newsroom at https://ibn.fm/MULN 

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