Tesla’s Brand Image Slumps as Regulatory Scrutiny Tightens, Rivals Gain Traction
Tesla’s brand image has taken a significant hit in recent months. For at least a decade, Tesla was the darling of the burgeoning global electric vehicle segment. After launching the Tesla Roadster in 2008 and demonstrating the viability of mass market battery electric vehicles (BEVs), Tesla remained the most dominant player in the EV sector for most of its existence. Until very recently, Teslas were among the most popular electric cars on the global market, and the Tesla Model Y was the bestselling EV worldwide in 2024. However, 2025 has proven to be a disastrous year for the Texas-based electric…