Why Xiaomi is Succeeding in Making EVs Yet Apple Failed
Project Titan was a secretive initiative launched under Apple CEO Tim Cook to develop a fully autonomous electric vehicle with luxury features, advanced artificial intelligence, and possibly no steering wheel. Apple hired hundreds of engineers from Ford, Tesla, and other carmakers to work on the development of its first electric car but the project was marred by challenges such as technical struggles, leadership changes, concerns about cost and profitability, and failed partnerships with established automakers. The result was a decade of work with little to no results, $10 billion lost, and a costly failure on Apple’s record. Xiaomi, on the…