Mercedes Calls EV Market ‘Brutal,’ Expects Squeezed Sales Margins
German automaker Mercedes says the electric vehicle market is becoming increasingly “brutal” for automakers, forcing many to cut vehicle prices amid intense competition. While Tesla has been the most dominant player in the global EV industry for almost a decade, with established automakers and startups are quickly catching up to the Texas-based automaker. China and Europe have seen a surge in EV sales in recent months, primarily thanks to a major influx of affordable Chinese electric cars. Massive subsidies from the Chinese government have allowed EV makers in China to significantly reduce production costs and pass the savings on to…