The Need for Affordable EVs Puts Legacy Automakers in a Bind
Electric cars have been quite expensive since the industry’s advent over a decade ago, locking out most consumers from the EV market and hindering electric vehicle adoption. For the United States and other nations across the globe to meet their carbon-emission goals, electric cars will have to be significantly cheaper than they currently are to spur EV adoption. However, Tesla and a few Chinese startups that hit the electric vehicle industry running several years ago now enjoy a massive lead in the EV market. Carmakers such as Toyota and Ford, which previously led the pack, are now scrambling to catch…