How Consumer Behavior Changes as EVs Take Root
The automotive industry is currently in the midst of a major revolution as the number of electric vehicles on the road steadily increases. Rising electric vehicle adoption has led to a shift in consumer behavior, meaning automakers and car dealerships that wish to succeed will have to evolve their sales, marketing and customer experiences. So how exactly is EV adoption affecting consumer behavior? For starters, plenty of drivers are no longer checking how many miles per gallon a car can travel or looking for sports packages. They are instead researching EV battery range, referring to how far a vehicle can…