Huawei, GAC Partnership Unveils New EV Brand
Chinese tech giant Huawei has forged an unprecedented automotive alliance with GAC Group, creating a premium electric vehicle venture targeting luxury market segments. Dubbed ‘Qijing', the new brand name translates as "Enlightened Realm" and positions itself within China's dynamic automotive landscape where domestic manufacturers increasingly challenge European and Japanese luxury brands. GAC has made it clear that this won't be a simple side venture, creating an independent operational structure for the venture and appointing dedicated engineering teams to oversee product development from initial concept through mass production phases. Huawei joins Xiaomi as the second Chinese firm that typically produces consumer…