European Startup Seeks to Reinvent EV Tires to Slash Toxic Effects
An electric car's clean reputation might be masking a less obvious problem sitting right under it: the tires. Gunnlaugur Erlendsson, founder and CEO of Swedish technology company ENSO, argues that tires are among the products everyone relies on without really thinking about, quietly underpinning much of the global economy while causing damage that rarely gets discussed. That damage adds up quickly once you look closer. The constant wear from stopping, starting, and turning, combined with energy-intensive production and raw material extraction, makes tires a major contributor to air pollution in cities, and one of the largest sources of ocean microplastics,…