Digital Natives are Buying EVs in Large Numbers
Younger consumers are buying electric vehicles in growing numbers, and the criteria driving those decisions have less to do with brand heritage and more with digital connectivity and software capability. Research across China, North America and Europe points to a generational realignment in what a desirable car actually is, with digital natives increasingly treating vehicles as hardware platforms that happen to move. When this demographic evaluates an electric vehicle, the framework they apply mirrors the one they use for consumer electronics like phones. Charging infrastructure, software responsiveness and in-car technology rank high alongside cost considerations as the primary factors. Mechanical…