Kia to Revive Its Fully Electric Mini-car for Entry-Level EV Buyers
Electric vehicle maker Kia is poised to revive South Korea’s first-ever battery electric car, the Ray EV, in September to meet market demand for cheaper electric cars. Although a large portion of drivers have reported interest in switching to electric cars, the high premiums associated with EVs make them too costly for many consumers. The entry-level Ray EV will be affordable enough for this growing market and could help accelerate electric vehicle adoption in South Korea. Kia first introduced the mini electric car in late 2011 as the first all-electric production car in South Korea. With a small 16.5 kWh…